Upside-Down®
franchising system

There are two significant reasons why we can virtually guarantee the success of all our clients:

  1. Firstly, we have a rigorous client selection process – we only partner with businesses where we are 100% certain of their franchising success.
  2. Secondly, we apply our unique Upside-Down® franchising system. The diagrams opposite show how different Upside-Down® franchising is compared with more conventional methods.
  3. Thirdly, we partner with our clients for up to six years, helping you to manage the franchise network and recruit franchisees. We won’t disappear at the critical time of launching the network, to leave you on your own to cope with the extremely high demands on your time.  To help us monitor your franchise network, we implement our bespoke e-franchise® development software, to ensure that all your franchisees are following your system, in real time 24/7.

Our Upside-Down® franchising system, together with our other intellectual property (IP), places us in a unique position to help SME’s and corporations to expand their businesses through franchising.  We don’t believe in the ‘one-fits-all’ scenario, which is why our Upside-Down® franchising system is adaptable to provide a bespoke process that meets all our clients’ franchising requirements.